Yakima Announces New Global Organizational Structure to Accelerate Growth and Increase Collaboration

LAKE OSWEGO, Oregon., November 9, 2022 /PRNewswire/ — Yakimathe pioneering manufacturer of leading freight and material management solutions, announces that ryan martincurrent CEO of the Americas region, will increase his responsibilities to also drive the strategic direction and growth in Australasia (Australia, New Zealand and neighboring Pacific Islands) and EMEA (Europe, Middle East & Africa). Martin has served as CEO of the Americas Region since 2014 and during his tenure has overseen organizational transformation, revenue and earnings growth, expansion of portfolio categories and channel diversification across industries. outdoor, active lifestyle and automotive.

This move will allow strong and distinct operating teams to work under a more direct leadership structure to help realize business efficiencies, while simultaneously increasing global collaboration based on market similarities and strong category expertise. This new structure will also allow the company to leverage knowledge and history of established markets to modernize the global customer experience and ensure consistent brand representation as the expansion trajectory accelerates.

“We are excited to implement this transition as our long-term strategic plans continue to unfold,” said Eugene Lin, Vice President. “Ryan has a proven track record of managing change effectively and we are confident he can further unite teams and unlock additional opportunities.”

“I am inspired by the opportunity to develop the Yakima brand in partnership with the strong teams already in place at Lake Oswego and Brisbane says Martin. “This new structure reinforces our commitment to maintaining our position as a category innovation leader by delivering solutions that meet the ever-changing challenges of today’s global consumers.

Martin will continue to live and work outside the Lake Oswego Desk. All organizational changes take effect immediately.

For more information on Yakima’s industry-leading products that for nearly four decades have transformed the way people travel and enjoy the outdoors, please visit yakima.com, yakima.eu Where yakima.com.au.

About Yakima:

Based in the NW Pacific, Yakima Products Inc. has been a pioneer in cargo and gear management solutions since 1979. We connect people with their passions to bring them closer to nature with our innovative, rugged and reliable products. Yakima Products, Inc. is headquartered outside of Portland, OR. For more information on Yakima products, visit yakima.com.

Media Contact:
Kevin Nicol-Lints
Verde brand communications
[email protected]

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SOURCEYakima Products, Inc.

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