The Alliance fitness center celebrates its 30th anniversary

Company name: Alliance Fitness Center

Number of years of activity: 30

Founder: Sarah Small

Founded: 1991

Location: 1 Meridian Boulevard, Spring Township.

Principal Conductor: Sarah Small

What does your business produce: Fitness center.

How many employees: 14.

Mission: The mission of the Alliance Fitness Center is to unite the best team of fitness professionals who, together, remain dedicated to helping individuals improve their health and longevity through quality wellness programs. We are committed to achieving the highest level of education and expertise possible for the sole purpose of helping our clients eliminate the unhealthy lifestyles that plague the American population.

How the Business Began: Founded in 1991, our parent company Corporate Health Alliance (Alliance Fitness Center was located in the Meridian Corporate Center) quickly made its mark in group practice, providing businesses and school districts in Reading , Allentown and Hershey for quality group exercise options. With over 31 years of experience running commercial and corporate fitness centers, Sarah M. Small, President and Chief Marketing Officer of CHA, has expanded the company’s services to include health awareness, behavioral intervention programs, management of corporate sites and advice on fitness facilities.
When it comes to fitness, Alliance Fitness Center assesses the specific needs, goals and preferences of clients. One of the reasons for our high customer success rate is that we turn the uniqueness of each member into a training advantage. Alliance’s fitness and nutrition coaches are masters of creating specialized programs that align with clients’ goals while focusing on their overall fitness experience. We make sure that fitness becomes part of your lifestyle and that our customers have fun in the process.

Key to Business Success: Education First – an AFC certified personal trainer has the training and expertise to assess your physical capabilities and program you with an individual exercise program that matches our capabilities and our goals. Whether you are an athlete looking to boost athletic performance or a busy career person looking to stay fit and healthy, our coaches will prepare you for success!


Phone number: 610-376-2322

Business Spotlight highlights corporate anniversaries beginning on the 10th anniversary and in five-year increments thereafter. To submit a Business Spotlight, go to and click on the main menu on the left side, then click on the Business tab, then click on the Business Spotlight form. All information in the story was submitted by the company. The Reading Eagle reserves the right to modify the submitted copy for style, clarity and length.

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