Realtors® are seeing a surge in homes with eco-friendly features
WASHINGTON (April 26, 2022) – According to a recent study by the National Association of Realtors®, the number of real estate agents involved in buying or selling a property with green features has increased significantly over the past year. . The 2022 REALTORS® and Sustainability Report surveyed NAR members nationwide about the sustainability issues facing the real estate industry today.
Half of agents and brokers surveyed said they had helped a client buy or sell a property with green features in the past 12 months, a notable jump from 32% in 2021.
Nearly two in three respondents – 63% – said promoting energy efficiency in listings was very or somewhat helpful. More than half of agents and brokers – 51% – found their clients to be somewhat or very interested in sustainability. And 35% said their multiple listing service has green data fields. Among those who had green data fields in their MLS, the top ways they used were to promote green features (35%), energy information (24%) and green certifications (13%).
“Sustainability continues to play an increasing role in consumer buying decisions, and it’s becoming even more prevalent in the real estate market,” said NAR President Leslie Rouda Smith, a Plano, Texas real estate agent. and an associate broker at Dave Perry. -Miller Real Estate in Dallas. “With the residential real estate market, in particular, homebuyers have shown increased interest in green factors such as solar panels and energy efficiency.”
About three in four Realtors® – 77% – said properties with rooftop solar panels were available in their market. These figures were highest in the West (89%) and the Northeast (86%). Thirty-six percent said homes with solar panels increased perceived property value, compared to 30% who said they had no effect.
The report also noted growing concern among Estate Agents® about the effect of climate change and extreme weather events on their business. More than one in three respondents – 34% – said they were very or somewhat concerned about the impact of extreme weather events on the housing market.
Jessica Lautz, vice president of demographics and behavioral insights at NAR, said the increased focus on sustainability in recent years is a win-win situation for all owners.
“More sustainable homes bring benefits to homeowners, such as cost savings through energy efficiency, health benefits through improved indoor air quality, and increased comfort and durability through to material use and construction, and can also increase resale value,” Lautz said.
In March 2022, NAR invited a random sample of 46,452 active Realtors® to complete an online survey. A total of 2,652 usable responses were received for an overall response rate of 5.7%. At the 95% confidence level, the margin of error is plus or minus 1.9%.
The National Association of Realtors® is America’s largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries.
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