Prescott Area Association of REALTORS® Launches RE-Target® to Advance Member Engagement and Increase Revenue
RE-Target® will improve association and affiliate communications with members, increase member engagement with tools and resources, and increase non-dues revenue.
— Suzanne Westrum, CEO of PAAR
ST. PETERSBURG, FL, FLORIDA, USA, August 23, 2022 /EINPresswire.com/ — Prescott Area Realtors Association® (PAAR), representing more than 2,000 real estate professionals in the Quad Cities area of Arizona, launched RE-Target® by SavvyCard® to improve communications, increase member engagement and increase non-dues revenue in support of its member services.
RE-Target® is a new communication channel that allows multiple listing services (MLS) and associations to deliver highly targeted messages to their core subscribers and member audiences. This new channel is also establishing a robust advertising program on the PAAR MLS dashboard for its affiliate members and local businesses to reach local real estate professionals.
“We are excited to be able to provide important business information to our members and connect them with our affiliate service providers as they work on behalf of their buyers and sellers in MLS,” said Suzanne Westrum, CEO. of PAAR. “RE-Target strengthens our affiliate program and educates our members about the services they provide, helping our agents provide even better service to the buyers and sellers they serve in our communities.”
“RE-Target was designed to connect businesses that support the local real estate ecosystem, providing a new channel to communicate important information and exciting offers for agents, brokers and their clients,” said Warren Dow, GM Real Estate at SavvyCard. “This program helps organizations like the Prescott Area Association of REALTORS® improve engagement with the internal resources they invest in for their members and generate non-dues revenue with almost no impact on their staff.
“PAAR will reinvest the non-dues revenue generated from this partnership into programs and services, creating an added benefit for our real estate agents.® and affiliates,” Westrum said. “The ability to generate incremental revenue without devoting human resources is a significant win for small organizations like ours.”
RE-Target is integrated with the PAAR Clareity SSO dashboard.
About Prescott Area Association of REALTORS®:
Prescott Area Realtors Association® (PAAR) is the professional association representing over 2,000 REAL ESTATE AGENTS® serving the greater Quad Cities area. Founded in 1944, PAAR’s mission is to defend private property rights and provide its members with resources to help their businesses succeed. The term REAL ESTATE AGENT® is a registered trademark, which identifies real estate professionals who subscribe to a strict code of ethics as members of the National Association of Realtors®.
SavvyCard® is a Software-as-a-Service (SaaS) platform that uses aggregated customer data to automatically generate custom web applications (known as “SavvyCards”) for businesses, products, and professionals. SavvyCards are currently used by over 200,000 professionals to automate and improve their digital marketing and lead generation efforts. When RE-Target™ is combined with SavvyCard’s flagship software, SavvyCard for Real Estate and SavvyCard for Affiliates, associations and MLSs will have broad visibility into communication performance, member engagement and ROI comprehensive membership services.
For more information contact:
Warren Dow, General Manager of Real Estate
RE-Target® is an innovative advertising and communication channel for MLS and REALTOR® organizations.