Nativo’s culture of innovation fueled by a diversity-led organization

LOS ANGELES, January 26, 2022 /PRNewswire/ — Nativo, a leading content technology platform, looks forward to delivering innovative content solutions that inform, engage and inspire in 2022 after a banner year fueled by strategic leadership, industry accolades, key hires and a commitment to diversity initiatives. Justin Choi, CEO, said, “Nativo’s goal is to make meaningful connections with today’s digital consumers. Respecting and reflecting a wide range of unique and diverse voices and ideas is essential to successfully ushering in a new era of advertising, one of relationships and connection.” For Nativo, the success of 2021 was marked by several events, initiatives , activities and completing its 14 key patents.

Key Strategic Hiring

As the industry recovers from one of its toughest years, Nativo has been hiring new talent at a breakneck pace, growing its employee base by nearly 20%. Native typed Marc Putrus in a newly created executive role of Chief People Officer, a critical next step in fostering a diverse, fair and inclusive workplace culture at Nativo. Mark brings a data-driven digital approach and is passionate about cultivating an inclusive and purpose-driven culture, balancing new technologies with a human touch to create an inspiring experience for people.

Nativo has also strengthened its management team by appointing an industry veteran Rob Lef as chief financial officer. Previously CFO at VideoAmp, OpenX and Fandango, Rob brings extensive expertise in financial strategy and will be key in helping Nativo through its next stage of growth.

Reinforced senior leadership

Creating an inclusive workplace starts with leadership. With a majority representation of underrepresented groups – Asian, Black LGBTQ+, multiracial and women – Nativo’s leadership team, board and investors bring together diverse voices and backgrounds for a common goal: to connect more meaningful with today’s digital consumers.

Marc Putrus, Chief People Officer, said, “Storytelling at scale requires innovative thinking and a culture that fosters it. At Nativo, we recognize the power of diversity as a catalyst for ingenuity, creativity and change. As the industry as a whole continues to face new challenges, Nativo’s focus on bringing diverse perspectives to light will give us a competitive edge as we deliver game-changing solutions that create meaningful connections with people. consumers. »

Industry honors

2021 saw Nativo Chief Revenue Officer Sarah Dale Win Admonsters and Folio Top Women in Media Industry Recognition in the Change-Maker category: women who have successfully changed the course of their brands or the industry for the better.

Nativo Employee Resource Group

Around the world, COVID-19 has dramatically changed lives, and it’s no different for Nativo employees. As Nativo continues its transition to a digital-first remote workplace, employee resource group Reinforcing Inclusion Supporting Equity (RISE) has redesigned how it operates and connects. RISE is an inclusive group that celebrates unique identities, creates growth through community, and champions a workplace culture where everyone belongs. Last year, RISE created a remote fundraiser for AnitaB.org, raising a total of $6,500 and raising awareness of the AnitaB.org Tech Journey Fund Scholarship, which provides financial support to women and non-binary students pursuing STEM studies.

More work still needs to be done to advance equality and diversity in the workplace, and Nativo is committed to fostering authentic consumer relationships in 2022 with inclusion, excellence and innovation as competitive advantage.

About Nativo

Nativo is redefining native advertising and sponsored content by creating meaningful consumer connections at scale for brands, publishers, apps and commerce. We enable scalable and insightful storytelling with immersive content for brands. At the same time, our platform enriches monetization and overall user experience for publishers, apps and commerce with exclusive formats and low latency service. Nativo is focused on improving consumer experiences on the open web with integrated, brand-safe ad formats and content executions. Learn more about www.nativo.com.

SOURCE Native

Comments are closed.