Global Ad Technology Market Report to 2027 – by Type, Organization Size, Pricing Type, End User, Channel Type, Company and Region –

DUBLIN–(BUSINESS WIRE)–The “Global Ad Technology Market, By Type (Cloud-Based, On-Premise), By Organization Size (Large Enterprises and SMBs), By Pricing Type (Flat Monthly Fee, Ad Spend Commission, hidden bid mark-ups), by End User, by Channel Type, by Company, by Region, Forecast & Opportunity, 2027 report has been added to from offer.

The global ad tech market is expected to witness steady CAGR growth during the forecast period 2023-2027. Factors such as the expected deployment of 5G technology and the shift in consumer preference to use mobile devices as their preferred digital media are mainly driving the demand for the global ad tech market.

The current trend of digitization and increasing digital spending by enterprises to improve employee workflow and productivity is expected to fuel the growth of the market in the coming years. In addition, the large increase in investments by market players to improve response time and the booming advertising industry are also expected to influence the market demand.

The global ad tech market is segmented into type, organization size, pricing type, end user, channel type, regional distribution, and competitive landscape. Based on a regional analysis, North America is expected to capture the highest market share over the next five years.

Years considered for this report:

  • Historical years: 2017-2020

  • Base year: 2021

  • Estimated year: 2022E

  • Forecast period: 2023F-2027F

Goal of the study:

  • To analyze the historical growth of the global ad technology market size from 2017 to 2021

  • Estimate and forecast the global Ad-Tech market size from 2022E to 2027F and the growth rate till 2027F

  • Classify and forecast the global Ad-Tech Market based on type, organization size, pricing type, end-user, channel type, regional distribution, and competitive landscape

  • To identify the dominant region or segment in global advertising technology

  • Identify the drivers and challenges of global advertising technology

  • Examine competitive developments such as expansions, new product launches, mergers and acquisitions, etc., in the global ad tech market

  • Identify and analyze the profile of key players operating in the global Ad-tech market

  • Identify the key sustainable strategies adopted by market players in the global Ad-tech market

Companies cited

  • WPP group automaton

  • Omnicom Group Inc.

  • Publicis Groupe SA

  • Interpublic Group of Companies, Inc.

  • Adobe Inc.

  • Google LLC

  • The commercial office inc.

  • Criteo AG

  • IgnitionOne, Inc.

  • MediaMath Inc

Report Scope:

In this report, the global advertising technology market has been segmented into the following categories, in addition to industry trends which have also been detailed below:

Ad Technology Market, By Type:

Ad Technology Market, By Organization Size:

Ad technology market, by pricing type:

  • Fixed monthly fee

  • Commission on advertising spend

  • Hidden Bid Markups

Ad technology market, by end user:

  • Internal media buyers

  • Advertising Agencies

  • Website owners

  • Application developers

  • Ad networks

Ad technology market, by type of channel:

  • Advertisment display

  • Video Advertising

  • CPC

  • Advertising on social networks

  • TVC

  • DOOH

Ad technology market, by region:

  • North America

  • Europe

  • Asia Pacific

  • Middle East and Africa

  • South America

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