Developer Marketing Alliance – the new Alliance learning center

SAN FRANCISCO, February 23, 2022 /PRNewswire/ — If you’ve ever tried to engage a developer audience with your product, chances are you know that traditional marketing techniques just aren’t washable.

Developers are inherently problem solvers – highly analytical people who distrust marketing language and can smell it from a mile away. A different, more collaborative marketing approach is needed if you want to grab their attention.

This is why we at The Alliance are pleased to announce the launch of our latest community hub: the Marketing Alliance Developer.

A place where developer marketers can share ideas and best practices, and network with others who might be facing similar challenges. It’s packed with fresh content, lively discussions, and stories from marketing developers eager to share their successes.

On the heels of our existing 11 extremely successful communities, including Product Marketing Alliance, Sales Enablement Collective, and AI Accelerator Institute (to name a few!), the Developer Marketing Alliance marks the final step in our continued mission to serve on the – augment professional roles by providing central hubs to learn, network and grow in a peer-supported environment.

As Richard KingFounder and CEO of The Alliance, says, “When your goal is to help developers understand and realize the value of your product, you need to establish the strategic and operational principles to achieve real growth.

“To hook them, you need to focus on concrete benefits. You need to make sure you know the pain points of development consumers and make sure your message addresses them.

“Our new Developer Marketing Alliance community is designed to help you do just that: whether you’re starting a developer marketing program from scratch or working at an established company looking for a new approach, DMA is here to help you get there.”

By keeping our finger on the pulse of the latest market opportunities, the Alliance’s growth trajectory has made us leaders in the professional development platform space, not only increasing the number of communities and products we have created, but also expanding our team. increasing our membership by 100% in the last six months, and growing our global presence through North America, Europeand Australasia.

And watch this space for upcoming launches of the Community-Led Alliance, Customer Marketing Alliance, Finance Alliance and GTM (go-to-market) Academy – all designed to support and develop emerging career specialties.

About the Alliance

Officially launched in November 2021The Alliance is the world’s most forward-thinking professional development platform for high-growth organizations and individuals worldwide.

With market-leading accredited courses, unparalleled membership plans, industry-shaping reports, thriving communities and first-class events, we’re redefining the way businesses access education and learning. ladder.

The Alliance

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