Capillary, KPMG Ink Strategic Alliance Partnership

Capillary Technologies (a SaaS B2B platform for customer engagement and retention) has signed a strategic partnership with KPMG in India for customer retention and engagement solutions. Focused on providing businesses with cloud-native, AI-powered customer loyalty and engagement solutions, the partnership will include a certified and trained team of KPMG consultants.

Anindya Basu, National Managing Partner, Head of Advisory, Clients & Markets, KPMG in India, said: “Organizations are increasingly focusing on innovations to deliver personalized client experience and leverage digital solutions to generate insights , drive customer engagement and growth. Through our alliance with Capillary Technologies, together we will help our clients achieve their growth ambitions and drive front office transformation.

In an increasingly changing world, brands are looking for new ways to interact and engage with customers by understanding their ever-changing behavior, preferences and expectations. To support them on this journey, the Capillary-KPMG Alliance partnership in India will help companies look beyond discounts, deliver a differentiated customer experience and keep their customers satisfied at every touchpoint.

Aneesh Reddy, Executive Director and CEO of Capillary Technologies, said, “Establishing this strategic alliance partnership with KPMG in India was a major milestone for Capillary. As brands recognize the importance of integrated customer loyalty and engagement solutions, we look forward to leveraging KPMG in India leverages KPMG’s deep functional and industry vertical experience to accelerate solution adoption. Capillary, and together we will bring substantial growth to our customers in their loyalty and marketing journey.

By combining the breadth of KPMG’s advisory services in India with Capillary’s diverse product line, the partnership will further enable clients to realize real business value faster by accelerating time to market, replacing systems ineffective and thus amplifying growth. With Oil & Gas, CPGs, Conglomerates and Retail as targeted sectors, KPMG in India will help Capillary assess industries, define KPIs and performance metrics, as well as enable clients to put implement and evolve their marketing strategies with Capillary solutions. Overall, the collaboration aims to create an impact in the loyalty landscape in Dubai, Vietnam, Malaysia and parts of Europe, offering these nimble solutions to brands looking for an exponential growth trajectory.

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